Traffic or visitor is the key element in the entire marketing plan.
The answer is simple. No visitor, no sales.
You will never get any sales regardless of how good your sales funnel is if you do not have any website traffic.
Imagine if you opening a shop selling bags in a small town that have very few visitors. Do you expect your shop to generate a lot of sales? What if you open the shop in a popular shopping mall?
The latter definitely has bigger potential to get more sales.
Same thing applies to internet business world.
But the good thing about internet business is you do not need to pay sky high rental fees to get a lot of visitors in your shop.
With running an online business, you can choose your preferred target audience to visit your website. This is contrary to opening a business in shopping malls where people are coming from different background and demographics, and majority are part of your non-targeted audience.
A “targeted audience” refers to the set of visitors that are in the right audience related to your business.
For instance, if you are selling evening dress or prom dress for women., do you think you can make lot of sales if you are sending bunch of male visitors to your site? Obviously not!
But it you are able to send in female visitors between 20- 40 years old, you may be able to get some sales as the chances for this group of people to buy your dress are high.
Once you have identified the target audience, you may start looking at where to get them.
To date, there are dozens of traffic sources commonly used including SEO, PPC, Social media, email marketing, solo ads, blogging, among others.
Each of them have their pros and cons. You will need to find the best traffic source to get started and move on to the next one once you have already excelled in the former.
Find out more about the 13 effective traffics source for your website.