#2 – Optimize Your Website Content Well
It is important to structure and deliver your content gradually for first time visitors.
You have to understand that every visitor comes to your site with seeking for solution.
Your website content should show that you align with users’ needs and problem, educate them how to solve their problem, show your solution, and the benefits of choosing your offers.
Each of these step will become your sales point. Your website should move visitor step by step and lead them to make purchase.
Hard selling is a big No in today’s business world.
For local businesses, how-to guide and professional tips will be helpful to help clear users doubts about your product or services. It also shows your expertise in your niche and indirectly build up your branding.
Even if they didn’t make any purchase, you will be the first one to come in to their minds when they need a similar or related services.
If you are having an eCommerce store, it is more effective to focus on how-to guide, comprehensive product information, and professional tips that can help visitors make better decision.
We often see lots of products page only consisting the product name and pricing. There are no comprehensive product details, like specification, dimension size, weight, reviews and references (if user want to find more out).
In this case, visitors are will opt to purchase and navigate to the other website.Why? This is because the website doesn’t provide any information to help them evaluate and make the purchase decision.
What if the product page contains rich information plus lots of positive reviews? It will definitely increase the sale conversion.
In order to connect all the sales point and move users closer to your offers, sales funnel comes in to the picture.